Illustration

Thorntons Coco Land

I worked with the team at Thorntons throughout 2010 redesigning and illustrating their core children's range. The packs are currently being phased in to stores across the UK.

This particular pack is one of my favourites so I was excited to receive the first sample this week.

You can see several more designs from the new Coco Land range here. I will upload the others as soon as I receive them.

Illustrations

A few that got away!

Thorntons Coco Land

These are a few of my favourite sketches from the first stage of character development. It was decided that this style was too young for Thornton's target market.

The next stage of character development looked at slightly cheekier animals doing typical kids activities.

The new Coco Land range is currently being phased in to stores. I am looking forward to being able to show you more product and in store shots soon.

Illustration

Thorntons Coco Land

I have been working with Thorntons for the past year on the redesign of their children's range. I am really excited to see my designs now going to print. The full range will be going in to stores over the next few weeks.

The project has included designing chocolate moulds, foils, bags, selection boxes, tins and the Coco Land logo.

Coco Land is a dream project for me as I have not only been involved in the development of the characters I have also enjoyed working closely with the team at Thorntons on the concepts for the individual packs. It has been the perfect opportunity to draw on my background in packaging design. I worked as a graphic designer for 5 years with agencies in London and Hong Kong before deciding to move full time in to illustration several years ago.

I am really looking forward to seeing the entire range of products in Thorntons stores very soon.